Code: 06589895
Consumer Behavior and Advertising Involvement
by Edward P. Krugman
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insight ... more
- Language:
English - Binding: Hardback
- Number of pages: 354
Publisher: Taylor & Francis Inc, 2007
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Book synopsis
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
Book details
Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
200.57 €
- Full title: Consumer Behavior and Advertising Involvement
- Subtitle: Selected Works of Herbert E. Krugman
- Author: Edward P. Krugman
- Language: English
- Binding: Hardback
- Number of pages: 354
- EAN: 9780805857887
- ISBN: 9780805857887
- ID: 06589895
- Publisher: Taylor & Francis Inc
- Weight: 626 g
- Dimensions: 237 × 151 × 24 mm
- Date of publishing: 15. September 2007
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