Communication in Political Campaigns / Najlacnejšie knihy
Communication in Political Campaigns

Code: 36924445

Communication in Political Campaigns

by William L. Benoit

This book provides theory and research on political campaign messages. It adopts a communication perspective in relation to candidate and news media messages about campaigns. It focuses on U.S. presidential campaigns, but also dis ... more

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Book synopsis

This book provides theory and research on political campaign messages. It adopts a communication perspective in relation to candidate and news media messages about campaigns. It focuses on U.S. presidential campaigns, but also discusses non-presidential campaigns and non-U.S. campaign messages. Both primary and general election campaigns are covered.

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