Code: 33422834
Building Consumer-Brand Relationship in Luxury Brand Management
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Book details
Book category
Książki po niemiecku
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Einzelne Wirtschaftszweige, Branchen
- Full title: Building Consumer-Brand Relationship in Luxury Brand Management
- Author: Paula Rodrigues
- Language: English
- Binding: Hardback
- Number of pages: 300
- EAN: 9781799843696
- ISBN: 1799843696
- ID: 33422834
- Publisher: IGI Global
- Weight: 1148 g
- Dimensions: 279 × 216 × 23 mm
- Date of publishing: 23. October 2020