Brand China in the Media / Najlacnejšie knihy
Brand China in the Media

Code: 22365067

Brand China in the Media

This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multiface ... more

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Book synopsis

This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted 'China brand'.

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200.65

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