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More about exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products

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Book synopsis

Master's Thesis from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Leicester, course: MSc Media and Communication Research, language: English, abstract: Using theories of advertising and body image, the proposed area of study concerns itself with the behaviour of skin-lightening among young women in India. By applying a survey, my study aims to explore young Indian women s attitude towards and reasons for lightening their skin. In particular, this study aims to demonstrate which role advertising plays in young Indian women s consumption of fairness products and their aspiration for being fair-skinned beauties.

Book details

Book category Książki po angielsku Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
• Author: Christina Görke
• Language: English
• Binding: Paperback
• Number of pages: 80
• EAN: 9783656662211
• ISBN: 3656662215
• ID: 05284995
• Publisher: Grin Publishing
• Weight: 113 g
• Dimensions: 210 × 148 × 5 mm
• Date of publishing: 10. June 2014

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