Code: 18742046
Development of Marketing Management
by Kazuo Usui
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the wor ... more
- Language:
English - Binding: Hardback
- Number of pages: 178
Publisher: Taylor & Francis Inc, 2017
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Book synopsis
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of t
Book details
Book category Knihy po anglicky Humanities History
197.14 €
- Full title: Development of Marketing Management
- Author: Kazuo Usui
- Language: English
- Binding: Hardback
- Number of pages: 178
- EAN: 9780815397649
- ISBN: 9780815397649
- ID: 18742046
- Publisher: Taylor & Francis Inc
- Weight: 490 g
- Date of publishing: 20. November 2017
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