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Book synopsis

Global leisure services industry is expected to be§worth $3.4 trillion by 2010. This makes assessing§consumers value perceptions an important tool for§marketers to adjust their services and meet§consumers needs and expectations. This study§investigates the application and relevance of§SERV-PERVAL scale as a measure of consumers §perceptions of service value in mid-scale§restaurants. The scale measures five dimensions of§perceived value perceived quality, monetary &§behavioural price emotional response and reputation.§Results can assist marketers with the decision§process of how best to influence value perceptions§and favourable behavioural intentions amongst target§markets. A conceptual framework, of the relationships§between perceived value, its antecedents &§consequences, was synthesised from literature.§University students were surveyed and the resulting§data analysed, using multiple regression analysis.§The first model suggests that consumers' emotional§response is the best predictor of their overall§perceptions of value and the second model indicates§that consumers' perceived value is a better predictor§of consumers' favourable behavioural intentions than§satisfaction. Global leisure services industry is expected to be§worth $3.4 trillion by 2010. This makes assessing§consumers value perceptions an important tool for§marketers to adjust their services and meet§consumers needs and expectations. This study§investigates the application and relevance of§SERV-PERVAL scale as a measure of consumers §perceptions of service value in mid-scale§restaurants. The scale measures five dimensions of§perceived value perceived quality, monetary &§behavioural price emotional response and reputation.§Results can assist marketers with the decision§process of how best to influence value perceptions§and favourable behavioural intentions amongst target§markets. A conceptual framework, of the relationships§between perceived value, its antecedents &§consequences, was synthesised from literature.§University students were surveyed and the resulting§data analysed, using multiple regression analysis.§The first model suggests that consumers'' emotional§response is the best predictor of their overall§perceptions of value and the second model indicates§that consumers'' perceived value is a better predictor§of consumers'' favourable behavioural intentions than§satisfaction.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Predicting the Overall Perceived Value of a Leisure Service
• Author: Husam Ali
• Language: English
• Binding: Paperback
• Number of pages: 196
• EAN: 9783639103144
• ISBN: 3639103149
• ID: 06819300
• Publisher: VDM Verlag
• Weight: 268 g
• Dimensions: 229 × 152 × 11 mm
• Date of publishing: 19. November 2008

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