Zobacz książki o podobnej tematyce

Więcej informacji o Marketing Planning for the Pharmaceutical Industry

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 531 punkty

Opis

The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the application of SWOT analysis, along with extra material on sales forecasting and strategy implementation are included.

Szczegóły książki

Kategoria Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Marketing Planning for the Pharmaceutical Industry
• Autor: John Lidstone, Nigel MacLennan
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 168
• EAN: 9780566081125
• ISBN: 0566081121
• ID: 04621747
• Wydawca: Taylor & Francis Ltd
• Waga: 470 g
• Wymiary: 300 × 209 × 17 mm
• Data wydania: 19. April 1999

Ulubione w innej kategorii

---

---

---