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Opis

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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Kategoria Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Pełny tytuł: Marketing and Smart Technologies
• Autor: José Luís Reis, Marc K. Peter
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 832
• EAN: 9789813341821
• ISBN: 9813341823
• ID: 33447082
• Wydawca: Springer Nature Singapore
• Waga: 1547 g
• Wymiary: 241 × 160 × 47 mm
• Data wydania: 10. March 2021

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