Code: 01626406
Key Account Management
by Stefan Klein
Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: keine Note, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH ... more
- Language:
German - Binding: Paperback
- Number of pages: 20
Publisher: Grin Verlag, 2009
- More about this
34.91 €
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Book synopsis
Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: keine Note, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Im Rahmen des Key Account Management werden Grundlagen im Sinne von Begriffs-definitionen und Abgrenzungen vorgenommen. Die essentielle Bedeutung und Stellung des Key Account Management innerhalb und außerhalb eines Unternehmens wird aufgezeigt. Es ist erkennbar, dass Key Account Management aufgrund der steigenden Anzahl von Unternehmenszusammenschlüssen / -konzentrationen sowie den damit korrelierenden, dynamischen Globalisierungsprozessen, heute und in Zukunft vor großen Herausforderungen steht.
Book details
Book category Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
34.91 €
- Full title: Key Account Management
- Subtitle: Marketing- und Vertriebsmanagement
- Author: Stefan Klein
- Language: German
- Binding: Paperback
- Number of pages: 20
- EAN: 9783640461325
- ISBN: 3640461320
- ID: 01626406
- Publisher: Grin Verlag
- Weight: 45 g
- Dimensions: 216 × 140 × 2 mm
- Date of publishing: 07. November 2009
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