Code: 06698988
Internet Applications in Euromarketing
by Lynn R. Kahle
Explore Internet marketing from cross-cultural and cross-national perspectives This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive a ... more
- Language:
English - Binding: Hardback
- Number of pages: 114
Publisher: Taylor & Francis Inc, 2003
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Book synopsis
Explore Internet marketing from cross-cultural and cross-national perspectives This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in y
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management
77.68 €
- Full title: Internet Applications in Euromarketing
- Author: Lynn R. Kahle
- Language: English
- Binding: Hardback
- Number of pages: 114
- EAN: 9780789020321
- ISBN: 9780789020321
- ID: 06698988
- Publisher: Taylor & Francis Inc
- Weight: 408 g
- Dimensions: 229 × 152 mm
- Date of publishing: 10. February 2003
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