Code: 24104011
I Watch Therefore I Am
by Zixu Liu
In this well-written and engaging book, the author begins with a meticulous investigation of the basic facts of the television advertising industry in China: its institutional lay out, content, and audience. The author Liu Zixu, t ... more
- Language:
English - Binding: Paperback
- Number of pages: 190
Publisher: Canut Publishers, 2019
- More about this
18.25 €
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Book synopsis
In this well-written and engaging book, the author begins with a meticulous investigation of the basic facts of the television advertising industry in China: its institutional lay out, content, and audience. The author Liu Zixu, the deputy editorial dir
Book details
Book category Knihy po anglicky Society & social sciences Society & culture: general Media studies
18.25 €
- Full title: I Watch Therefore I Am
- Subtitle: The Political Economy of Chinese Television Advertising
- Author: Zixu Liu
- Language: English
- Binding: Paperback
- Number of pages: 190
- EAN: 9786059914789
- ISBN: 6059914780
- ID: 24104011
- Publisher: Canut Publishers
- Weight: 299 g
- Dimensions: 234 × 156 × 11 mm
- Date of publishing: 01. July 2019
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