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Book synopsis

In addition to the classification of the Electronic§Commerce with respect to the information society,§potentials regarding the online trade business will§be elucidated. In the first chapters, general§preconditions and enterprise foundation concepts are§illustrated. Aspects like the Electronic Commerce,§the strategy management process as well as the§regulatory framework with focus on online trade§start-ups will be presented by explanations and§examples. §In the main part, the term Web 2.0 is defined as§well as its fragmentation into different approaches§is shown. The components of these approaches are to§be used latterly as criteria for the analysis of§actual Electronic Commerce solutions. In a set of§tests and analyses as well as a preceding§classification, nine systems are evaluated concerning§their Web 2.0 functionalities. Aspects of the§implementation will be introduced by an example§solution. Apart from the general settings and system§requirements particularly different Web 2.0 extension§measures will be treated. A practical example of an§Electronic Commerce start-up enterprise is finally§presented. In addition to the classification of the Electronic§Commerce with respect to the information society,§potentials regarding the online trade business will§be elucidated. In the first chapters, general§preconditions and enterprise foundation concepts are§illustrated. Aspects like the Electronic Commerce,§the strategy management process as well as the§regulatory framework with focus on online trade§start-ups will be presented by explanations and§examples. §In the main part, the term Web 2.0 is defined as§well as its fragmentation into different approaches§is shown. The components of these approaches are to§be used latterly as criteria for the analysis of§actual Electronic Commerce solutions. In a set of§tests and analyses as well as a preceding§classification, nine systems are evaluated concerning§their Web 2.0 functionalities. Aspects of the§implementation will be introduced by an example§solution. Apart from the general settings and system§requirements particularly different Web 2.0 extension§measures will be treated. A practical example of an§Electronic Commerce start-up enterprise is finally§presented.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Full title: Electronic Commerce and Web 2.0
• Subtitle: A Managerial Approach for Start-up Businesses in the"new" Internet
• Author: Matthias Wißotzki
• Language: English
• Binding: Paperback
• Number of pages: 184
• EAN: 9783639094527
• ISBN: 3639094522
• ID: 06818518
• Publisher: VDM Verlag Dr. Mueller E.K.
• Weight: 254 g
• Dimensions: 229 × 152 × 10 mm
• Date of publishing: 23. October 2008

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