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Opis

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

Szczegóły książki

Kategoria Knihy po anglicky Society & social sciences Psychology Occupational & industrial psychology

• Pełny tytuł: Advances in National Brand and Private Label Marketing
• Podtytuł: Fourth International Conference, 2017
• Autor: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum Ailawadi, María Jesús Yagüe
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 210
• EAN: 9783319597003
• ISBN: 9783319597003
• ID: 16293142
• Wydawca: Springer International Publishing AG
• Waga: 349 g
• Wymiary: 235 × 155 × 14 mm
• Data wydania: 23. June 2017

Ulubione w innej kategorii

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