Kod: 09109779
Strategy of Global Branding and Brand Equity
Autor Alvin Lee, Jinchao Yang, Richard Mizerski, Claire M. Lambert
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand per ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 222
Wydawca: Taylor & Francis Ltd, 2015
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Opis
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management International business
213.04 €
- Pełny tytuł: Strategy of Global Branding and Brand Equity
- Autor: Alvin Lee, Jinchao Yang, Richard Mizerski, Claire M. Lambert
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 222
- EAN: 9780415749107
- ISBN: 9780415749107
- ID: 09109779
- Wydawca: Taylor & Francis Ltd
- Waga: 500 g
- Wymiary: 243 × 163 × 19 mm
- Data wydania: 24. March 2015
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