Kod: 09148827
Strategic Social Marketing
Autor Jeff French & Ross Gordon
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 448
Wydawca: SAGE Publications Ltd, 2015
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Opis
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management Sales & marketing
78.12 €
- Pełny tytuł: Strategic Social Marketing
- Autor: Jeff French & Ross Gordon
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 448
- EAN: 9781446248621
- ISBN: 1446248623
- ID: 09148827
- Wydawca: SAGE Publications Ltd
- Waga: 792 g
- Wymiary: 233 × 189 × 26 mm
- Data wydania: 28. April 2015
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