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Opis

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Szczegóły książki

Kategoria Books in English Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Public Relations Writer's Handbook - The Digital Age 2e
• Autor: Carol Ames, Don Spetner, Merry Aronson
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 368
• EAN: 9780787986315
• ISBN: 0787986313
• ID: 04921288
• Wydawca: John Wiley & Sons Inc
• Waga: 584 g
• Wymiary: 231 × 155 × 31 mm
• Data wydania: 14. March 2007

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