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Opis

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

Szczegóły książki

Kategoria Books in English Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Pricing Perspectives
• Podtytuł: Marketing and Management Implications of New Theories and Applications
• Autor: Dr. Florian Siems
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 230
• EAN: 9780230207226
• ISBN: 0230207227
• ID: 04552116
• Wydawca: PALGRAVE MACMILLAN
• Waga: 428 g
• Wymiary: 223 × 138 × 19 mm
• Data wydania: 03. November 2008

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