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Viac informácií o knihe Power of the Tale - Using Narratives for Organisational Success

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Anotácia knihy

" ...I thoroughly endorse the book...Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geusa s thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story--telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story--telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old--fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Business & management Organizational theory & behaviour

• Celý názov: Power of the Tale - Using Narratives for Organisational Success
• Autor: Julie Allan, Gerard Fairtlough, Barbara Heinzen
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 320
• EAN: 9780470842270
• ISBN: 047084227X
• ID: 04885961
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 572 g
• Rozmery: 234 × 154 × 23 mm
• Dátum vydania: 11. February 2002

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