Kod: 04145217
Marketing Planning for Services
Autor Malcolm H. B. McDonald
Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It sugges ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 376
Wydawca: Taylor & Francis Ltd, 1996
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Opis
Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management Sales & marketing
90.56 €
- Pełny tytuł: Marketing Planning for Services
- Autor: Malcolm H. B. McDonald
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 376
- EAN: 9780750630221
- ISBN: 0750630221
- ID: 04145217
- Wydawca: Taylor & Francis Ltd
- Waga: 700 g
- Wymiary: 234 × 156 mm
- Data wydania: 17. June 1996
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