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Opis

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Szczegóły książki

Kategoria Books in English Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management

• Pełny tytuł: Marketing Libraries in a Web 2.0 World
• Autor: Dinesh Gupta, Réjean Savard
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 175
• EAN: 9783110263312
• ISBN: 3110263319
• ID: 12566027
• Wydawca: De Gruyter
• Waga: 392 g
• Wymiary: 230 × 155 × 15 mm
• Data wydania: 17. May 2011

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