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Opis

Project Report from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn t accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company s customers needs. Importantly, the companies top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).

Szczegóły książki

Kategoria Books in English Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Interrelated role played by Marketing, Operations & Human Resources Functions
• Autor: Junaid Javaid
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 16
• EAN: 9783656748014
• ISBN: 3656748012
• ID: 09022775
• Wydawca: Grin Publishing
• Waga: 45 g
• Wymiary: 254 × 178 × 1 mm
• Data wydania: 06. October 2014

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