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Opis

Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.

Szczegóły książki

Kategoria Books in English Economics, finance, business & management Business & management International business

• Pełny tytuł: Intercultural Communication in the Global Workplace
• Autor: Varner
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 528
• EAN: 9780073377742
• ISBN: 0073377740
• ID: 04013365
• Wydawca: MCGRAW HILL BOOK CO
• Waga: 763 g
• Wymiary: 232 × 189 × 22 mm
• Data wydania: 28. February 2010

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