Kod: 06742411
Handbook of Market Segmentation
Autor Art Weinstein
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources. ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 260
Wydawca: Taylor & Francis Inc, 2004
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Opis
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management Sales & marketing
76.97 €
- Pełny tytuł: Handbook of Market Segmentation
- Autor: Art Weinstein
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 260
- EAN: 9780789021571
- ISBN: 9780789021571
- ID: 06742411
- Wydawca: Taylor & Francis Inc
- Waga: 366 g
- Wymiary: 215 × 154 × 14 mm
- Data wydania: 20. April 2004
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