Kod: 19887373
Global Marketing and Advertising
Autor Marieke de Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 512
Wydawca: SAGE Publications Inc, 2018
- Więcej informacji o książce
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Opis
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management Sales & marketing
151.73 €
- Pełny tytuł: Global Marketing and Advertising
- Autor: Marieke de Mooij
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 512
- EAN: 9781544318134
- ISBN: 9781544318134
- ID: 19887373
- Wydawca: SAGE Publications Inc
- Waga: 1048 g
- Wymiary: 195 × 240 × 31 mm
- Data wydania: 10. November 2018
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