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Book synopsis

The Journal of Business Market Management (JBM) explores all facets of business-to-business marketing, industrial market management and marketing of business services. That includes the areas of technical and commercial sales management but also industrial supply and business buying behavior. Academics as well as practitioners thinking will be enriched with novel and significant ideas in terms of research approaches and results. Offering a combination of conceptual papers, empirical research analyses, and case study arti-cles the journal represents a valuable knowledge source and contributes to a better understanding of busi-ness market activities.

Book details

Book category Books in German Naturwissenschaften, Medizin, Informatik, Technik Technik

• Full title: Fuzzy-Theorie oder Die Faszination des Vagen, 1
• Subtitle: Grundlagen einer präzisen Theorie des Unpräzisen für Mathematiker, Informatiker und Ingenieure
• Author: Bernd Demant
• Language: German
• Binding: Paperback
• Number of pages: 152
• EAN: 9783322830623
• ISBN: 3322830624
• ID: 02255193
• Publisher: Vieweg+Teubner
• Weight: 263 g
• Dimensions: 229 × 162 × 9 mm
• Date of publishing: 25. November 2013

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