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Viac informácií o knihe Fresh-cut Vegetables at Supermarkets in Bangladesh

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The concept of fresh-cut vegetables is relatively new in the context of Bangladesh. The study was designed to examine the marketing system, assess the customer's perception and identify factors to purchase fresh-cut vegetables. Data obtained from a total of 103 vegetable customers, 10 supermarket outlet managers and 35 marketing intermediaries by using purposive sampling technique. For measuring perception of the respondents and identifying factors to purchase fresh-cut vegetables, a 5-point Likert scale and Logit model were used in this study, respectively. On an average, customers had moderately favorable attitude towards fresh-cut vegetables. Results of the Logit model indicate that age, education, family member, having maid servant, income, perception have significant effect on purchasing of fresh-cut vegetables. In general, younger, having higher education, large family and higher income increases the possibility whereas having maid-servant decreases the possibility to purchase fresh-cut vegetables. Customers identified unavailability of items, higher price, shorter shelf life, quality and color deterioration and safety as major problems for purchasing fresh-cut vegetables.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Fresh-cut Vegetables at Supermarkets in Bangladesh
• Autor: Samia Afrin, Shakila Salam, MD Moniruzzaman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 100
• EAN: 9786138948339
• ISBN: 6138948335
• ID: 35790807
• Nakladateľ: Scholars' Press
• Hmotnosť: 159 g
• Rozmery: 229 × 152 × 6 mm
• Dátum vydania: 31. March 2021

Obľúbené z iného súdka

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