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Opis

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and 'smart cards'. Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Szczegóły książki

Kategoria Books in English Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Electronic Marketing and the Consumer
• Autor: Robert A. Peterson
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 208
• EAN: 9780761910695
• ISBN: 0761910697
• ID: 04683744
• Wydawca: SAGE Publications Inc
• Waga: 450 g
• Wymiary: 228 × 152 mm
• Data wydania: 26. June 1997

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