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Opis

This fascinating book is about creativity in business, management and many other professions. The authors interviewed well known creative people, including directors, authors, artists and business people, to identify how the creative process made them successful and how the process works. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. Anyone concerned with creativity can learn from the illuminating views of twenty creative leaders.

Szczegóły książki

Kategoria Books in English Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Creativity
• Autor: Herbert M. Meyers, Richard Gerstman
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 228
• EAN: 9780230001343
• ISBN: 0230001343
• ID: 04039357
• Wydawca: Palgrave Macmillan
• Waga: 678 g
• Wymiary: 239 × 165 × 20 mm
• Data wydania: 12. October 2007

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