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Book synopsis

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: Create-ing Business
• Author: Saumya Pant
• Language: English
• Binding: Paperback
• Number of pages: 166
• EAN: 9783869432946
• ISBN: 3869432942
• ID: 05309807
• Publisher: Examicus Verlag
• Weight: 222 g
• Dimensions: 210 × 148 × 10 mm
• Date of publishing: 30. June 2012

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