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Opis

Generally, when referring to destination brand equity, four dimensions are taken into consideration: awareness,associations, perceived quality and loyalty. This book includes a fifth dimension: cultural brand assets. The suggested model, centered on cultural destination brand equity, was tested from the view of international tourists staying in hostels in Istanbul. This research examines the relationship between enduring travel involvement and dimensions of customer based brand equity for tourism destination. Moreover, relationship between future behaviors and consumer satisfaction were examined. This book aims to be a reference about destination branding topic for researchers.

Szczegóły książki

• Pełny tytuł: Branding Cities as a Cultural Destination
• Podtytuł: Research on Destination Brand Equity of Istanbul
• Autor: Eyüp Ardahanlioglu
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 136
• EAN: 9783330076174
• ISBN: 3330076178
• ID: 16367470
• Wydawca: LAP Lambert Academic Publishing
• Waga: 219 g
• Wymiary: 220 × 150 × 8 mm
• Data wydania: 20. May 2017

Ulubione w innej kategorii

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