Kod: 01284616
Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand manageme ... więcej
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Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them.
Kategoria Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
72 €
Collection points Bratislava a 2642 dalších
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