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Viac informácií o knihe 2010 Soccer World Cup: A South African Student perspective

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The advertising around the 2010 Soccer World Cup was constructed around the ideas of a local, united identity and used the event as a platform to promote and sell this idea more effectively. Media studies involve interpreting and understanding the effects that the media have on audience actions and reactions to the representations that they are exposed to in the media. Therefore this book analyses four specific South African advertisements aired before and for the duration of the 2010 Soccer World Cup. It further explores whether or not these advertisements played a role in increasing student perceptions and participation around the event. In doing so the research uncovers whether or not these advertisements interpellated the audience and promoted a sense of patriotism and national identity during that time among a sample group of students at the University of KwaZulu Natal, Pietermaritzburg campus.

Parametre knihy

• Celý názov: 2010 Soccer World Cup: A South African Student perspective
• Podnázov: Exploring student perceptions of specific advertisements and if they encouraged participation and patriotism
• Autor: Nicole John
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 56
• EAN: 9783846592380
• ID: 06976152
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 102 g
• Rozmery: 220 × 150 × 3 mm
• Rok vydania: 2011

Obľúbené z iného súdka

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