Code: 02231303

Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore

Trending

The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Language: English
Binding: Paperback
Number of pages: 288
Publisher: HarperCollins, 2014
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23.57 €

RRP: 30.56 €

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Book synopsis

The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.